Grid blogging aims to investigate the potentials of a distributed media production model spread across blogosphere nodes. It seeks to ignite attention on specific topics at set times through variegated voices. A kind of decentralised flash mobbing for the mind, if you like.

Decentralisation is key here. Unlike single collaborative blogging structures that unite discussions under the same URL, Grid blogging is about synchronized guerrilla publishing attacks carried out across a series of online locations. It respects and heightens the individual voice within a media-wise choir. It allows for idea-jamming and mosaics of diverse perspectives to emerge unfettered. >from *the initial invitation to Grid Blog project by Ashley Benigno*. november 7, 2003

Temporary in nature, the first grid blog happened on December 1. The topic was the 'brand' (intangible attributes artificially assigned to an object or concept ). An example of posts, "Cost of year long anti-retroviral treatment when supplied by western pharmaceutical companies: $15,000. Cost of year-long anti-retroviral treatment when supplied by generic, patent-free manufacturers: $150 (San Francisco Chronicle, 20 Nov 2003). Jack, that says something about branding in and of itself..."

related context
> channel 'grid_brand'.
> link and think. the personal publishing communities respond on world AIDS day
> flash mob. a large group of people who gather in a usually predetermined location, perform some brief action, and then quickly disperse
> smart mobs: new uses of mobile media. october 3, 2002
> weblog: a new flow of information. may 15, 2002

imago
> power the radiating variegated voices

think... think... think... hum... I am still stuck on the brain thing... the spred of the use of magnetic (I said magnetic) nuclear resonance imaging is bringing a cascade of interesting results... may be a little faster... this bursting situations may luck rigurosity... but there is plenty of time left before the end of the universe...

Newness, newness, newness... a key for a long healthy life it seems... And curiosity, and observation and anxiety bring so many things so quick...

Yesterday, while going cycling down the hill I was thinking about knowledge and new... I was wondering, with all the cancer and aging research (which it is so related one to the other that some times looks the same...), how long until the life span for humans is pushed to 120 years... Oh! dear me! I am 33 in 2003 (roman calendar) it looks like infinity, like inmortality almost... being up and running till the end of the century!!

ANd then I though, how long untill we adapt to the new situation and our future expanded lifes become short and miserable as today, as all-days? two-three generations, until the grand parents die and the past becomes a nice flat legend like about the romans?

If so, then, what it is the purpose of all that? wrong question, I guess, since there is no purpose, I am sorry, I hope people mature until they can assume that.

The only metaphysical remaining question is why the hell I am aware of it? which is the reason and the origin of conciesness? Maybe the origin is a secondary effect the complexity of the metabolic pathways. Inmersed in nature, in the universe in a slow energetical decay following a couple of senseless principles of thermodynamics and entropy...

So thanks to an accidental coincidence, we are aware of the process of life while participating in it.

That's all, and the only tasks would be to follow the instincts, obeying mother nature which is also us, and contemplate. Our gift is to have the chance to contemplate while participating. Our more common error is our irrefrenable wish to interfere when observing... and at the end no one of our acts can be fully justified, since there is no purpose... Just one thing else I can imagine which is harmonic with the system and harmless with nature and that may fully occupy our brain and calm our anxiety: unpossessive, unconditional, universal love.