Grid blogging aims to investigate the potentials of a distributed media production model spread across blogosphere nodes. It seeks to ignite attention on specific topics at set times through variegated voices. A kind of decentralised flash mobbing for the mind, if you like.

Decentralisation is key here. Unlike single collaborative blogging structures that unite discussions under the same URL, Grid blogging is about synchronized guerrilla publishing attacks carried out across a series of online locations. It respects and heightens the individual voice within a media-wise choir. It allows for idea-jamming and mosaics of diverse perspectives to emerge unfettered. >from *the initial invitation to Grid Blog project by Ashley Benigno*. november 7, 2003

Temporary in nature, the first grid blog happened on December 1. The topic was the 'brand' (intangible attributes artificially assigned to an object or concept ). An example of posts, "Cost of year long anti-retroviral treatment when supplied by western pharmaceutical companies: $15,000. Cost of year-long anti-retroviral treatment when supplied by generic, patent-free manufacturers: $150 (San Francisco Chronicle, 20 Nov 2003). Jack, that says something about branding in and of itself..."

related context
> channel 'grid_brand'.
> link and think. the personal publishing communities respond on world AIDS day
> flash mob. a large group of people who gather in a usually predetermined location, perform some brief action, and then quickly disperse
> smart mobs: new uses of mobile media. october 3, 2002
> weblog: a new flow of information. may 15, 2002

imago
> power the radiating variegated voices